The Snowflake: White on white - G.F Smith
The Promotional Packaging Design - non commercial project
Project Brief:
The project brief was to create a promotional pack that houses a range of 12 G.F. Smith paper samples
and box, each using a different brand and weight of G.F Smith paper. The promotional pack represents
perception and symbols of white color in the symbols of winter and the elements of nature using different
papers in white shades, method and printing techniques.
Concept:
This concept presents natural attributes that are corresponding to the perception of white color.
White is associated with coldness, so the design kept in cold colors, symbolizing coldness. For the project,
I used a minimal and abstract style of lines, dots, and shapes. The project is a combination of printing
techniques, such as emboss, deboss, foil print, hot press, cut print, folding. The packaging is in a simple,
classic style of the folding, cutting style.
